Hey, I'm Igor

Overall, my main responsibilities revolved around three key areas of PC and console game publishing and operations: user acquisition, product marketing analytics, and distribution platforms.

User acquisition for PC and console projects isn't as complex as for mobile games, but I gained experience with various advertising platforms such as Facebook Ads, Google Ads, TikTok Ads, and Twitter Ads. I also handled budget planning and creating advertising materials.

As a product analyst, I regularly analyzed data from external distribution platforms to monitor product performance, including metrics like visits, wishlists, sales, and revenue. This helped me identify trends and make sales predictions.

Lastly, I managed distribution platforms, overseeing activities on store pages and coordinating global releases. I maintained relationships with platform managers and addressed support issues when necessary. My experience includes working with platforms like Steam, EGS, Xbox, PlayStation, Nintendo, GoG, and others.

Of course, there were additional functions I was involved in, such as website development, managing the company's technology stack, and more. However, I want to emphasize the three main areas mentioned above.